AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Wellness Apps on iOS in Australia
An overview of the first quarter of 2021 for the top wellness apps on the iOS platform in Australia, revealing trends in downloads, revenue, and active users. Insights provided by Sensor Tower.
In the first quarter of 2021, the wellness category experienced varied performance across the top apps on the iOS platform in Australia. The data sourced from Sensor Tower provides a clear look at how each app fared in terms of downloads, revenue, and active users.
Calm showed a strong performance with a revenue trend upwards, peaking at around $89K in the last week of March. Downloads began at 7.7K in the last week of December and saw a decline to 5.7K by the end of March. Weekly active users started at 76K and had a slight decrease to 69K in the same period.
Headspace: Sleep & Meditation also saw an increase in revenue, reaching approximately $59K by the end of March. The app's downloads had a high point of 9.2K in mid-January and concluded the quarter at nearly 6K. Active users saw a decline from 48K at the beginning of the quarter to around 42K.
Breethe: Sleep & Meditation had its revenue increase in the first quarter, with a notable jump to $16.5K in the first week of March. Downloads saw a peak of 4.3K in mid-January, ending the quarter with 1.3K. The app's active users experienced a growth from 6.9K to 8.1K in February, followed by a decrease to 6.6K by mid-March.
Sleep Cycle - Sleep Tracker demonstrated a consistent revenue trend, concluding at $12.8K. Downloads remained stable with a slight increase from 3K at the start of the quarter to 4K in late March. The weekly active users showed a high of 50K in early February, ending the quarter with a slight dip to 46K.
Waking Up: Meditation & Wisdom experienced fluctuating revenue, peaking at $12K in mid-January and finishing the quarter around $8.6K. Downloads peaked at 845 in early March and ended the quarter with 676. Active users remained relatively stable, with a slight increase from 4.2K to 4.4K over the quarter.
For more detailed insights and data on app performance, visit Sensor Tower. These trends offer a snapshot of the wellness app market on the iOS platform in Australia, reflecting the dynamic nature of user engagement and monetization in the mobile app industry.
